IKEA Unveils New COWRL Grill Protector – Keeping Your BBQ Season Smoke-Free & Safe

Conshohocken, PA – October 26, 2023 – IKEA US RETAIL LLC, the leading Swedish home furnishings retailer, today announced the launch of its innovative COWRL grill protector. Designed with the everyday home cook in mind, the COWRL aims to make grilling safer, cleaner, and more enjoyable for everyone. This isn't just another grilling accessory; it’s a smart solution born from IKEA’s commitment to affordable, functional, and well-designed products for modern living. “We’ve all been there – battling grease splatter, worrying about accidental bumps, and spending way too much time scrubbing the grill afterwards,” says Elin Bjorn, Product Developer at IKEA US. “At IKEA, we noticed a real need for a simple, effective way to address these common grilling frustrations. COWRL is our answer - a way to protect your grill, your food, and yourself, all while making the whole experience less stressful.” What is COWRL? A Closer Look. COWRL isn’t some complicated, high-tech gadget. It's a thoughtfully designed, durable protector that fits snugly around the back and sides of most standard-sized gas and charcoal grills. Think of it as a shield against heat, grease, and accidental contact. Here’s what makes COWRL stand out: Grease Guard: This is the big one. COWRL dramatically reduces grease splatter. No more messy clean-ups, no more grease fires flaring up unexpectedly. It effectively catches drips and splatters, keeping your patio, deck, and even your clothes cleaner. We’ve tested it with everything from juicy burgers to oily fish, and the results speak for themselves. Safety First: Grills get HOT. COWRL creates a physical barrier, protecting curious kids and pets (or even clumsy adults!) from accidentally bumping into the hot surface. It adds a layer of security, giving you peace of mind while you're focusing on cooking. Easy Installation & Cleaning: We know nobody wants to spend hours assembling a grilling accessory. COWRL is designed for quick and easy installation. It attaches securely with adjustable straps and buckles, fitting a wide range of grill models. And when it does get greasy (because, let’s face it, it will), COWRL is a breeze to clean – just wipe it down with a soapy cloth or even pop it in the dishwasher! Durable & Weather-Resistant: Made from high-quality, powder-coated steel, COWRL is built to withstand the elements. It’s rust-resistant and can handle being left outside, season after season. We’ve designed it to be a long-lasting addition to your outdoor cooking setup. Sleek, Minimalist Design: This is IKEA, after all. We believe in clean lines and functional design. COWRL's understated aesthetic won’t detract from the look of your grill or your outdoor space. It’s available in a classic black finish to blend seamlessly with any décor. More About IKEA US RETAIL LLC IKEA US RETAIL LLC is the US subsidiary of INGKA Group, one of the largest home furnishings retailers in the world. Founded in 1943 in Sweden, IKEA offers affordable, well-designed, and functional home furnishings to help create a better everyday life at home. With 51 stores across the United States, IKEA continues to be a leader in sustainable design and innovation, committed to making life at home more accessible and enjoyable for everyone. IKEA isn’t just selling furniture and accessories; it's creating solutions for modern living. “We’re always looking for ways to improve the everyday,” says Bjorn. “Grilling is a big part of the summer experience for so many families. COWRL is a small, affordable product that can make a big difference in terms of safety, cleanliness, and overall enjoyment. We think it's a perfect example of IKEA’s commitment to practical, well-designed solutions.” Availability & Pricing The COWRL grill protector is available now at all IKEA US stores and online at IKEA-USA.com. The suggested retail price is $29.99. Key Features at a Glance: Material: Powder-Coated Steel Dimensions: (Fits most standard-sized grills – see website for specifics) Color: Black Installation: Adjustable Straps & Buckles Cleaning: Wipe Down or Dishwasher Safe Warranty: 1-Year Limited Warranty Contact: IKEA US RETAIL LLC 420 Alan Wood Road Conshohocken, PA 19428 508-886-4725 www.IKEA-USA.com