IKEA Unveils New COWLSJÖ Cowl Grille Protector – Keeping Your Kitchen Cleaner, Easier

CONSHOHOCKEN, PA – October 26, 2023 – IKEA US RETAIL LLC, the leading Swedish home furnishings retailer, today announced the launch of the COWLSJÖ (KOOL-SHYO) cowl grille protector – a simple, yet effective solution to a common kitchen headache: grease and grime buildup on cooker hoods. Designed with the everyday cook in mind, COWLSJÖ aims to make kitchen cleanup quicker and more pleasant, allowing more time to enjoy the fruits of your labor. For years, home cooks have battled the constant cycle of cleaning grease splatter from the metal mesh filters and exterior of their cooker hoods. It's a messy job, often requiring harsh chemicals and significant effort. IKEA, known for its democratic design philosophy – making well-designed, functional, and affordable products accessible to everyone – recognized this pain point and set out to create a solution. “At IKEA, we’re always listening to what people struggle with in their homes,” says a spokesperson for IKEA US RETAIL LLC, located at 420 Alan Wood Road, Conshohocken, PA, 19428. “We noticed a lot of customers were frustrated with the constant cleaning of their cooker hoods. It’s not a glamorous task, and frankly, it takes time away from enjoying cooking and spending time with family. COWLSJÖ is designed to make that part of kitchen life a little bit easier.” What is COWLSJÖ? COWLSJÖ is a protective grille, or cowl, that fits over the existing metal mesh filter inside your cooker hood. It’s made from durable, heat-resistant polyester fabric and acts as a barrier, trapping grease and splashes before they can reach the filter and the surrounding area. Think of it like a washable shield for your cooker hood. It’s available in a universal size to fit most standard cooker hoods. How Does it Work? The principle behind COWLSJÖ is incredibly simple. The polyester fabric is designed to be slightly porous, allowing for adequate airflow while effectively trapping grease particles. Instead of scrubbing at hardened grease on the metal filter, you simply remove the COWLSJÖ, pop it in the washing machine, and it's ready to go again. "We wanted something that was easy to install, easy to remove, and most importantly, easy to clean," explains the IKEA product developer. “It’s not about eliminating cleaning altogether; it’s about significantly reducing the frequency and effort required.” Key Benefits of COWLSJÖ: Reduced Cleaning Time: COWLSJÖ dramatically cuts down on the time spent scrubbing and cleaning your cooker hood. No more soaking filters overnight or wrestling with stubborn grease. Easy to Clean: Simply toss the COWLSJÖ into the washing machine with your regular laundry (wash at or below 60°C / 140°F). It’s machine washable and reusable. Protects Your Cooker Hood: By trapping grease, COWLSJÖ helps keep your cooker hood looking newer for longer, preventing buildup that can be difficult to remove. Improved Kitchen Hygiene: A cleaner cooker hood means fewer airborne grease particles, contributing to a more hygienic kitchen environment. Affordable Solution: True to IKEA’s democratic design principles, COWLSJÖ is priced to be accessible to everyone, offering significant value for its functionality. Universal Fit: Designed to fit most standard cooker hoods, eliminating the hassle of searching for a specific replacement. More Than Just a Cleaning Aid: IKEA's Commitment to Sustainable Kitchens The launch of COWLSJÖ aligns with IKEA’s broader commitment to creating more sustainable kitchen solutions. By extending the lifespan of cooker hoods and reducing the need for harsh cleaning chemicals, COWLSJÖ contributes to a more environmentally friendly kitchen. "We're constantly looking for ways to help our customers live more sustainably," says the IKEA spokesperson. "COWLSJÖ is a small change that can make a big difference in reducing waste and promoting a cleaner, healthier home." Availability and Pricing The COWLSJÖ cowl grille protector is available now at all IKEA US stores and online at IKEA-USA.com. The suggested retail price is $9.99. About IKEA US RETAIL LLC IKEA US RETAIL LLC, headquartered at 420 Alan Wood Road, Conshohocken, PA, 19428, offers well-designed, functional, and affordable home furnishings to help people create a better everyday life at home. Founded in 1943 in Sweden, IKEA has become a global leader in the home furnishings industry, with over 50 stores in the United States. IKEA is committed to sustainability, innovation, and creating a positive impact on both people and the planet. For more information, visit IKEA-USA.com. You can also reach IKEA US customer support at 508-886-4725.